Análise narrativa da websérie Imaginário: perspectivas da folkmídia, do fantástico e do horror na obra de Bruno Esposti

How can a serial fiction product use elements of Brazilian folklore, in combination with the fantastic and horror, to build its narrative? Based on this question, present work analyzes webseries Imaginário (2016), by filmmaker Bruno Esposti, which narrates, each chapter, an urban or folkloric legend Brazil. This article aims, therefore, detect intersections between national digital media horror audiovisual. In order carry out study, firstly theoretical contextualization about webseries, narratives is presented. Then, conjuncture relation folklore briefly described, recovering epistemological discussions Folkcommunication (MARQUES DE MELO, 2007; BENJAMIN, 2007), especially so-called folkmídia (LUYTEN, 2002; D'ALMEIDA, 2003). After that, aspects narrative are presented, based mainly studies Todorov (1970) Cánepa (2008). Subsequently, analyzed, observing main interesting audiovisual, as pointed Bordwell Thompson (2013), analysis script Gancho (1991), dialogue semantic folk culture compiled Cascudo (2005). Finally, final considerations research developed, highlighting learnings made during research. Among results, it noticed that be configured audiovisual format capable rescuing popular (Folkcommunication), resignifying them presenting massive way (folkmedia) for diverse target audience.